Chief Financial Officer
Geoff began his finance career in an accounting role with Associated Wholesalers.
After completing a B.Com degree at Auckland University he then spent 15 years with the major food retailing group Woolworths (NZ). His last position there was as Financial Controller where he was responsible for all finance functions including Company Secretary and treasury duties.
Geoff joined Briscoe Group as Chief Financial Officer in October 2002 with responsibility for finance, IT and administration.
Chief Operating Officer
Peter began his retail career as a graduate trainee with Gateway Foodmarkets (now Somerfield) in England in 1983.
Over the next 13 years he obtained experience in store operations, buying, marketing, concept development and change management before being promoted to senior marketing and operational management positions. In 1996 Peter moved to New Zealand and held general management roles at Levenes and Progressive Enterprises before joining Rebel Sport in 1998 as General Manager. In 2003 Peter became General Manager Briscoes Homeware before taking up the position of Chief Operating Officer for Briscoe Group in 2004.
Group General Manager – Merchandise
Fraser Collins began his retail career in 1976 for Haywrights in Christchurch as a Management trainee. He held a number of positions within this group before joining Briscoes Homeware as the manager of the Christchurch stores in 1984. This role gave him a great insight into the Briscoes culture, and provided the base for his subsequent career within the company.
Four years later he was appointed Project Manager, where he was responsible for opening all Briscoes Homeware stores until 1999. During this time he also held the position of South Island Operations Manager and National Operations Manager. Fraser was appointed to the position of General Manager Briscoes Homeware in 2004 and Group General Manager Merchandise for all retail brands in August 2008.
Group General Manager – E-commerce and Customer Insight
Dave Hughes began his retail career with EziBuy in 2001 managing IT then moving on to establish the Customer Insights and Merchandise Planning functions as well as overseeing the Supply Chain operations. Prior to this Dave worked in the areas of e-Commerce and Telecommunications after completing an Information Science degree.
Dave has extensive experience in Direct Marketing and Multi-Channel Retail, built on his capability in Consumer Insights and Data Science. He has also undertaken Postgraduate study at Darden School of Business and Otago University.
Dave joined the Briscoe Group in 2013 and has responsibility for the e-Commerce, Customer Insights, Supply Chain and the Commercial Sales functions.
Group General Manager – Human Resources
Aston began his career in retail with Woolworths (NZ) Limited and has worked for a number of retail and non-retail organizations in both the public and private sectors. He completed Bachelor of Arts and Master of Philosophy (Honours) degrees at Auckland University, complemented by 16 years with the major food retailing group Woolworths (NZ). While with Woolworths, Aston worked across a range of different functions including retail operations, buying, and human resources, concurrently completing a Diploma in Business & Administration through Massey University.
Since that time Aston has added to his portfolio of skills and experience working for organizations including SkyCity, Woolworths Limited (Australia), Progressive Enterprises, Manukau Institute of Technology, NZ Post, and Fonterra in a variety of operational and human resources roles. He has governance experience gained through associations with the Retail Industry Training Organization and Waitakere Adult Literacy Incorporated. He received a Certificate in Company Direction from the NZ Institute of Directors in 2009, certified as a PRINCE2 Practitioner in 2013. As part of his community involvement Aston serves as a Justice of the Peace.
Aston joined Briscoe Group as General Manager Human Resources in October 2015 with responsibility for human resources including health and safety.
General Manager – Retail Operations
Stephen has over 25 years of multi- national retail management experience gained across a rich variety of sectors.
Originally from Wales and with a strong background in competitive sport, Stephen’s early experience included setting up and running his own successful sportswear business before joining North East based Durham Pine, progressing through to the role of National Retail Operations Manager.
He then went on to join Haddon House Furniture as National General Manager and successfully oversaw an aggressive expansion campaign, which saw the company firmly establish themselves as leaders in their field.
After a period in a senior management role with the hospitality led Punch Taverns group, Stephen relocated to New Zealand and joined Mitre 10 in a regional role in 2007. He has since held senior roles with Placemakers and The Warehouse before joining the Briscoe Group as General Manager Retail Operations in 2017.
General Manager Store Development
Nick began his retail career with Briscoe Group in 2002. During his time with the Group, Nick has had extensive experience gained in a variety of roles in retail management, planning and management of large scale projects including new stores, refurbishments and the development of our new Support Offices. His involvement in such a diverse range of activities has demonstrated his expertise in management of costs and ensuring solid returns on the funds we invest in our stores.
In 2006 Nick was pivotal in the development and establishment of a suite of tools focussed on productivity and labour management. This critical area of our business has played a significant role in assisting our retail management team to accurately forecast and allocate labour across and within the store network, enabling resources to match demand and ensuring key stakeholders are apprised of plans and results.
Nick has led our Non-Trade Services team since it was established in 2013. This team has been responsible for store development, facilities management, cost control and our productivity models. Recognising the contributions he has made across the business, the significant skills and experience he has demonstrated, along with the importance of these and other property related functions, Nick was appointed to the position of General Manager Store Development in 2017.
Other Team Members
Briscoe Group employs about 100 people based at the support office in Auckland covering management, human resource, merchandise, marketing, finance, administration, information technology and other support functions.
Briscoes Homeware and Living & Giving stores employ approximately 1,100 permanent full time and permanent part time team members adding approximately 300 more during peak periods. Briscoes Homeware stores typically employ between 15 and 25 employees at the smaller branches and between 25 and 40 at the larger branches.
Rebel Sport stores employ approximately 650 permanent full time and permanent part time team members adding approximately 100 more during peak periods. Most of the Rebel Sport stores each employ between 10 and 35 permanent employees.