Chief Financial Officer
Geoff began his finance career in an accounting role with Associated Wholesalers.
After completing a B.Com degree at Auckland University he then spent 15 years with the major food retailing group Woolworths (NZ). His last position there was as Financial Controller where he was responsible for all finance functions including Company Secretary and treasury duties.
Geoff joined Briscoe Group as Chief Financial Officer in October 2002 with responsibility for finance, IT and administration.
Chief Operating Officer
Peter began his retail career as a graduate trainee with Gateway Foodmarkets (now Somerfield) in England in 1983.
Over the next 13 years he obtained experience in store operations, buying, marketing, concept development and change management before being promoted to senior marketing and operational management positions. In 1996 Peter moved to New Zealand and held general management roles at Levenes and Progressive Enterprises before joining Rebel Sport in 1998 as General Manager. In 2003 Peter became General Manager Briscoes Homeware before taking up the position of Chief Operating Officer for Briscoe Group in 2004.
Group General Manager – Merchandise
Fraser Collins began his retail career in 1976 for Haywrights in Christchurch as a Management trainee. He held a number of positions within this group before joining Briscoes Homeware as the manager of the Christchurch stores in 1984. This role gave him a great insight into the Briscoes culture, and provided the base for his subsequent career within the company.
Four years later he was appointed Project Manager, where he was responsible for opening all Briscoes Homeware stores until 1999. During this time he also held the position of South Island Operations Manager and National Operations Manager. Fraser was appointed to the position of General Manager Briscoes Homeware in 2004 and Group General Manager Merchandise for all retail brands in August 2008.
Group General Manager – Supply Chain
Dave Hughes has been in retail for 15 years and has worked across a wide range of management and operational disciplines. In his last role at EziBuy, he began on the floor as part of the support team, and worked his way across the disciplines of IT, merchandise planning, customer insights, warehousing and distribution, logistics and e-commerce.
He was promoted to GM Supply Chain at EziBuy in 2008, a role which was created to support the complex operations within EziBuy’s multiple channels. Dave has extensive experience in multi-channel retail execution and direct marketing of apparel and hard goods.
Dave joined the Briscoe Group as General Manager Supply Chain in September 2013.
Group General Manager – Human Resources
Aston began his career in retail with Woolworths (NZ) Limited and has worked for a number of retail and non-retail organizations in both the public and private sectors. He completed Bachelor of Arts and Master of Philosophy (Honours) degrees at Auckland University, complemented by 16 years with the major food retailing group Woolworths (NZ). While with Woolworths, Aston worked across a range of different functions including retail operations, buying, and human resources, concurrently completing a Diploma in Business & Administration through Massey University.
During his career Aston has added to his portfolio of skills and experience working for organizations including SkyCity, Woolworths Limited (Australia), Progressive Enterprises, Manukau Institute of Technology, NZ Post, and Fonterra in a variety of operational and human resources roles. He has also had governance positions through his associations with the Retail Industry Training Organization and Waitakere Adult Literacy Incorporated. He received a Certificate in Company Direction from the NZ Institute of Directors in 2009 and was certified as a PRINCE2 Practitioner in 2013.
Aston joined Briscoe Group as General Manager Human Resources in October 2015 with responsibility for human resources including health and safety.
Other Team Members
Briscoe Group employs about 100 people based at the support office in Auckland covering management, human resource, merchandise, marketing, finance, administration, information technology and other support functions.
Briscoes Homeware and Living & Giving stores employ approximately 1,100 permanent full time and permanent part time team members adding approximately 300 more during peak periods. Briscoes Homeware stores typically employ between 15 and 25 employees at the smaller branches and between 25 and 40 at the larger branches.
Rebel Sport stores employ approximately 650 permanent full time and permanent part time team members adding approximately 100 more during peak periods. Most of the Rebel Sport stores each employ between 10 and 35 permanent employees.